A brand film capturing the creation of a conservation-inspired mural in downtown Chattanooga, Tennessee. In partnership with The Conservation Fund, Volkswagen commissioned artist, designer, and illustrator Steffi Lynn to paint a large-scale mural inspired by the Cherokee National Forest. Featuring four flowers native to the region and the phrase "Change Starts in Your Own Backyard," the mural serves as a permanent reminder that meaningful impact doesn't require anything spectacular. Just a willingness to start where you are.