/ CREATIVE DIRECTION / EDITING
The Women of Volkswagen
For Women's History Month, I traveled to Volkswagen's assembly plant in Chattanooga, Tennessee to spotlight the female team members behind the cars. In a field that is still largely male-dominated, the project was a chance to celebrate their journeys, expertise, and what brings them to the floor every day. The result was a series of portraits that were as inspiring as they were overdue. The footage made an impact well beyond social: the brand team tapped into our footage for Volkswagen's first Super Bowl commercial in over a decade, airing during Super Bowl LVIII to one of the largest audiences in television.
VW Content Studio —
Content Manager: Patrick Pho
Creative Lead: Sammy Yoon
Senior Producer: Andie Huber
Producer: April Greer
Art Director, Designer: Haeun Ro
Copywriter: Emily Yaremchuk
Social Media Specialist: Morgan Dorland
Editor: Sammy Yoon
Third Story Films —
Director: Marc Ryan
Executive Producer: Mike Million
Producer: Francisco Mejia
Account Manager: Madeline Tovar
DP: Kyle Deitz
