/ EDITING / MOTION GRAPHICS / SOCIAL
AWS AI-First Engineer Series
A short-form video series teaching developers AI tools and concepts for the new era of software development. I edited episodes 3, 4, and 5 of the AI-First Engineer Series for the AWS Developer social channels, blending technical demos with humor, motion graphics, and sound design. The episodes became the three most-viewed reels in @awsdeveloper Instagram history, smashing benchmarks and driving a follower spike unlike anything the account had seen before.
53.1M
52.8M
48.5M
In one month, the @awsdeveloper Instagram grew from 96K to 150K followers,
a 55% spike driven largely by these three episodes.
The videos averaged 175% above benchmarks in impressions and 164% in engagement.
+55%
Increase in IG followers
+175%
Outperformed on impressions
+164%
Outperformed on engagement
Senior Marketing Program Manager, Developer Experience: Jess Strackman
Developer Advocates: Linda Haviv, James Ward
Producer: Tess Cannon
Shot by: Adam Kaufman
Editor: Sammy Yoon
Marketing Specialist: Alexis McCullough