As part of Volkswagen's 75th anniversary in the U.S., we launched an owner spotlight series celebrating the people and stories behind some of the most beloved VWs on the road. The stories were anything but ordinary: from a teen winning a Beetle at a funeral raffle to the original artist behind Woodstock’s iconic Light Bus.

I served as creative director across these productions, shaping each story from the ground up: collaborating with our copywriter on interview questions and scripts, defining the visual structure and creative approach, building shot lists, directing production crews on location, and supervising post-production through the feedback process. The series lived across social in both long and short-form, with a dedicated landing page on vw.com. Our Pulisic Family story aired during the 2024 Paris Summer Olympics, reaching millions of viewers worldwide.