A 30-second spot produced and donated by Volkswagen to spotlight America SCORES, a national nonprofit combining soccer, poetry, and service learning in after-school programs for over 13,000 students in low-income communities. Concepted, shot, and edited by our VW Content Studio team in under two weeks, the spot featured an original poem by America SCORES' Director of Creative Arts and aired during the 2019 FIFA Women's World Cup on FOX Sports and Telemundo in both English and Spanish. The campaign generated over 27 million TV impressions, drove a significant spike in web traffic and volunteer interest, and helped affiliated schools receive over $400,000 in project funding.