A social and digital campaign for National Geographic's Genius Season 2, featuring Antonio Banderas as Pablo Picasso. To bring the spirit of the season to life, ISL created an omni-channel campaign spanning roughly 60 pieces of content across TV, Instagram Stories, and more, along with commissioned work from illustrators and influencers worldwide. In our own studio, we got our hands dirty experimenting with real paint to create social content that felt true to the artist at the center of it all. On the ground, oversized ornate gold frames toured New York, LA, and DC the weekend before the premiere, with brand ambassadors encouraging passersby to find and share art in everyday life using #FramingGenius.