/ EDITING / CINEMATOGRAPHY / VIDEO PRODUCTION
Sam Adams “Colors of Summer”
A series of micro social videos celebrating the redesigned Samuel Adams Summer Ale packaging. Leaning into the vibrant new colors, each video used deliberate art direction and props to build a small, summer-appropriate scene around each hue.
Client: Sam Adams
Agency: ISL
Creative Director: Mike O' Brien
Project Manager: Audrey Matthias
DP/Editor: Sammy Yoon
Designer: Alyssa Morrison