/ CINEMATOGRAPHY / VIDEO PRODUCTION
Short Codes
Everyone knows that five-digit number texting you a login code or a shipping update. Turns out, most people had no idea what they were actually called. Short Codes was a national awareness campaign aimed at putting a name to something people interacted with every single day, making the familiar finally feel recognizable.
Deliverability :30
Use a Short Code :30
Like This One :15
behind the scenes
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behind the scenes ∼
Client: CTIA.org
Agency: January Third
Director: Nathan Colby
Executive Creative Director: Zach Goodwin, Maggie Gaudaen
Producer: Erica Goodwin
Production Designer: Danielle Wood
DP: Sammy Yoon
1st AC: Evan Luzi
Gaffer: Wes Sullivan
Key Grip: Mike Byoder
Production Sound Mixer: Paul Schmitz
Editor: Nathan Colby
Color: Alter Ego
Hair & Makeup: Brittany Rogers
Production Assistants: Jeremie Davis, Mo Hinojosa, Adam Narimastu
On-Set Photographer: Natalie Broomfield